Though investing in a tool like AirDNA won’t replace the research you have to do on the ground, like visiting properties and analyzing target guest profiles, it certainly helps eliminate any uncertainty about whether your investment is likely to be successful. While you may think you know your town or the area where you’re considering buying property, relying on instinct to make such a big investment is a risky move.Ĭonducting a data-driven market analysis is the best way to ensure your short-term rental investment is a profitable one. With the supply and demand of short-term rentals in constant fluctuation, it’s no longer enough to make an educated guess about where you should buy a vacation rental property. Why is it important to conduct a data-driven market analysis?
Calculating revenue potential and projected expensesĭiscover how to make informed decisions about where to purchase property and increase your chances of vacation rental investment success with data-driven market research. Doing a qualitative competitor analysis. Familiarizing yourself with short-term rental regulations. 
The importance of conducting data-driven market research. On top of covering how AirDNA can help you conduct market research, we talk about: With the right tools, though, you can conduct data-driven vacation rental market research and calculate expected costs and revenue so you know you’re making the right investment decision.įlo Stich, Director of Data Partnerships at AirDNA, walked us through their MarketMinder tool, which helps vacation rental investors determine where to purchase property and calculate estimated returns. No matter how much you think you know your market, can you ever really guarantee an investment will be successful? You may end up buying property in an area with a prolonged off-season or where there’s little-to-no demand for what you purchased.
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